September 2011
7 posts
Re: Publicity Stunts
Kristie writes:Witchery Jacket
I think this was a really clever campaign, it was extremely successful in creating awareness and Witchery received a dramatic increase in men viewing their clothing line. However i do think that Witchery should have leaked their stunt earlier, by spreading the idea that the stunt was in fact real on national news deceived the public, i think this is morally wrong.
1 tag
Strategic & International Public Relations:... →
melsauer:
Meet Jack the Cat.
Rescued from the New York CACCH, by proud owner and American citizen Karen Pascoe, Jack is currently five years old, has a brother – Barry, and was last sighted at the inbound baggage processing area at Terminal 8. On a side note, Jack is currently being followed by 13…
What an amusing story! Even so, i do hope they find Jack the Cat! I completely agree with...
International Public Relations Issues: And the... →
teganbrown:
Following the recent news that the governments asylum seeker deal with Malaysia has been scrapped, it is evident the Labor Governments reputation ahs been further tarnished. The High Court has rightly found the Malaysian Solution to the both illegal and unethical. This has seen the already…
Here here Tegan! i don’t even think a PR god could save the government as it is...
When Crisis Management goes wrong
Crisis management is an issue a lot of public relations professionals will come across. Today I want to focus on what not to do when it comes to crisis management.
Although the BP oil spill was over a year ago, it is still a great example of how everything can go wrong if the situation is not dealt with correctly. The BP oil spill and the issue of crisis management recently came to my attention...
PR Publicity Stunts- are they a good idea?
A publicity stunt is a planned event designed to attract the public’s attention and ultimately, to the organisation itself. Publicity stunts are a common and quite often very successful practice used in the PR industry. However, many consumers often feel cheated and lied to by organisations.
I’m sure you have seen, heard and can even recall a publicity stunt. Let’s take a look at one by...
YouTube: the new PR forum
With the rise in popularity of YouTube, many Public Relations organisations are using viral videos to reach audiences much faster and more efficiently than other media outlets.
Recently, shopping giant Westfield has posted a PR video on YouTube in celebration of ‘100 years of style in 100 seconds’ (please click link). This short video has done exactly what was intended reaching...
Staying out of the headlines - ethics in PR
Public Relations have been associated with terms such as spin, manipulation and even espionage. I believe this perception has been based on those few organisations guilty of such terms that make headlines for all the wrong reasons. Let’s look at the situation that surrounded newspaper giant News of the World. For those that don’t know, I will give you a quick recap of the phone hacking scandal...
